Best Time To Post On Instagram. Complete Guide

This guide will explain to you what is the best time to post on Instagram. How to find your personal best time, and how it can help you hack the Instagram algorithm to gain more Instagram followers and grow on Instagram fast.

What Is The Best Time And Day To Post On Instagram?

The best time to post on Instagram is when your followers are the most active on the platform. And when they are the most likely to view your content and engage with it.

Your content may include single images, carousels, videos, IGTV, reels, and stories.

Users’ activity may include engagement actions, such as stopping scrolling, viewing, liking, commenting, sharing, and saving.

The best day to post on Instagram is the day of the week when your followers are the most active on the platform.

If you combine the best time and day to post on Instagram, you will gain more reach and engagement for your post. Gain more Instagram followers, and grow on Instagram fast. More on that later.

Why Posting At The Best Time Is Important For The Instagram Algorithm?

What is Instagram Algorithm?

Before we go further, you should know that the purpose of using the best time to post is to beat the Instagram algorithm.

If you beat the Instagram algorithm, you will get more reach and engagement, gain more Instagram followers, and grow on Instagram fast. As mentioned before.

To understand the Instagram algorithm, you need to learn about the Instagram Microtest.

Let us dive in.

What is the Instagram Microtest?

Whenever you share a new post, Instagram takes it to the Microtest.

Instagram Microtest is the algorithm that runs on every post to understand if it is a good piece of content.

If it is, Instagram will promote it to more followers. If it is not, Instagram will limit further distribution of this post.

How does the Instagram Microtest work?

Instagram Microtest works by showing your new post to a limited number of followers – around 10%.

If your post gets a high level of engagement from that number of followers, Instagram will show it to more followers. In this case, Instagram may also include your post in the explore tab.

If your post does not get much engagement from the initial number of followers, Instagram limits your post from further distribution. And promotes other accounts, that passed the Microtest.

Those accounts have a similar size as yours. And they have posted around the same time as you did.

What is a good engagement level to pass the Instagram Microtest?

A good engagement level would be around 50% and above. It means that at least half of your initial followers have engaged with your post.

If your initial engagement level is in the range of 31%-49%, chances to pass the Instagram Microtest are slightly less.

If your initial engagement level is in the range of 0%-30%, chances are your post did not pass the Instagram Microtest.

How long does Instagram Microtest last?

Instagram Microtest lasts for 2 hours before defining if your post should be distributed further or not.

Best Time To Post On Instagram And Instagram Algorithm

Posting at the best time will give your post more reach and interaction. It will help you pass the Instagram Microtest and beat the Instagram algorithm.

If you beat the Instagram algorithm often enough, you will gain more followers. And grow on Instagram fast.

With that being clear, let us find out your personal best time to post on Instagram.

How To Find Your Best Time And Day To Post On Instagram?

Here are the most popular ways to find your best time and day to post on Instagram.

Instagram

You can find your personal best time to post on Instagram in your Instagram analytics.

1. Go to your Instagram profile;
2. Tap on Insights;
3. Select Total followers;
4. Scroll down to the bottom;
5. You will see the most active time for every day. And most active days;
6. Plan your posting around this data.

Please note that you need a business or creator Instagram account to see analytics for your Instagram profile.

In case you don’t want to track your best time to post manually, consider using the following services:

Planoly

Planoly is an official Instagram partner that has built a handy feature that does all the job for you.

It analyzes the activity level of your followers. Suggests the best time to post for your particular account. And helps you schedule your posts. So you could reach more people, get more engagement and grow your account and revenue.

You can check Planoly and all its features here.

Hopper

Hopper is another handy tool that analyzes your best time to post on Instagram and helps automating your posting around it.

It can also discover relevant hashtags and show how competitive they are. Using the proper hashtags is also critical to gain more Instagram followers and grow on Instagram fast.

You can check Hopper and all its powerful features here.

What Is The Universal Best Time and Day To Post On Instagram?

Metricool has done an extensive study and analyzed 140,244 Instagram accounts. They revealed that the best universal time to post on Instagram is around 8 PM.

Metricool has also revealed that user activity level is very similar on each day of the week. But they noticed that Thursdays and Mondays are slightly better.

Conclusions And Next Steps

Now you learned what is the best time to post on Instagram. How to find your personal best time, and how it can help you hack the Instagram algorithm to gain more Instagram followers and grow on Instagram fast.

Find your best time to post using Instagram, Planoly, or Hopper. And automate your posting around it to boost your Instagram growth.